Sadie.
The AI manager for influencer marketing

Sadie runs your creator campaigns. You just approve.

She finds the creators, handles the outreach, chases the deadlines, and writes the final report. All you do is approve.

Launch campaignSee how it works
Waiting on you · 3Monsoon beard oilSadie handled 214 today
Approve Maya’s ReelPassed your brief — claim, #ad disclosure, right product.$900 · inside your band · projected $0.012 CPVApprove
MR+5Approve the shortlist6 picked from 230 · every fee inside your bandReview →
RKRelease Rhea’s final halfHer reel is live and matches the brief.Release →
Sadie handled 214 today
Creators in every niche
Skincare✦Fashion & Style✦Food & Drink✦Fitness & Training✦Tech & Electronics✦Travel & Places✦Home & Interiors✦Gaming✦Parenting & Family✦Finance & Money✦Pets & Animals✦Makeup✦Health & Wellness✦Auto & Motor✦Sports✦Music✦Skincare✦Fashion & Style✦Food & Drink✦Fitness & Training✦Tech & Electronics✦Travel & Places✦Home & Interiors✦Gaming✦Parenting & Family✦Finance & Money✦Pets & Animals✦Makeup✦Health & Wellness✦Auto & Motor✦Sports✦Music✦
What she runs

You make three calls. Sadie does everything else.

Send the brief. Select the creators. Approve the content. Everything in between is hers. Your money sits safe in escrow until you sign off.

01BriefYou tell her the product, the angle, the budget, and the kind of creator you want. That brief is the contract everything downstream is held to, including the content when it comes back.
02MatchingShe searches for creators who actually fit the brief: right category, right audience, a real delivery record. She comes back with a shortlist and what each one is likely to cost inside your budget.
03SelectionYou pick who you want before a single message goes out and before you spend anything. Nobody is approached until you say yes.
04TermsShe negotiates rates inside your ceiling and agrees deadline, deliverables and usage rights in writing. Anything above your ceiling comes back to you first — she won’t sign it.
05ShippingPhysical product? She collects every creator’s address, then follows each tracking number until it lands and chases anyone who goes quiet. Digital? Codes or access go out and filming starts sooner.
06ContentShe briefs them, runs the deadlines, and reads every cut against your brief — claim, disclosure, product in frame. Off-brief cuts get notes and a reshoot, not a forward to your inbox.
07PaymentNothing is paid until you approve the content. No invoices to chase, and usage rights filed in writing before anyone films.
08ReportingYou never chase a creator for a screenshot. Views and engagement come straight off their connected account, with what each post cost you per thousand beside every name. Nothing is estimated.
The problem

You pay upfront. Then you hope.

Marketplaces hand you forty applicants and call it a match. You pay per video, sight unseen, and a one-in-three hit rate gets called industry standard. The rest miss the brief, arrive late, or never arrive — and there is no one to call, because the platform was only ever a directory.

Agencies take the work off your hands and put a wall in front of it: a retainer, a monthly deck, no idea what happens in between. Both end the same way — a folder of files and no idea what any of it cost you.

Platforms & agencies vs Sadie
Forty applicants you vet yourselfA shortlist that already fits your brief
Silence between yes and deliveryChased until it is in — without you sending a word
Paid upfront, sight unseenNothing paid in full until you approve it
A folder of files at the endA number on every deal
What you are buying

Reach, or content. Whichever the brief needs.

Sadie runs both. Say which one you are after and the rest of the brief follows from it.

For awareness, launches and trust transfer

Sponsored posts

The creator posts to their own account — reels, stories or grid, tagged and disclosed. You are buying attention from an audience that already trusts them.

Example scope1–2 reels plus stories, one revision, live within a week.
For paid social and creative volume

UGC

The creator makes the asset; you run it on your channels. Follower count is irrelevant — you are buying craft and conversion, at a fraction of studio cost.

Example scope2–3 videos, 30–45 seconds, hook variations, delivered as raw files.
What you can run

Three campaign types. Made to fit your budget.

Gifting for volume, fixed fees for quality, commission for performance. Pick what matches where you are, and switch any time.

VolumeProduct only

Gifted

You send product; creators make content in exchange. The lightest way to start — your spend is inventory, not fees.

Best forFirst tests and seeding
QualityMost common

Paid

A fixed fee per creator for defined deliverables and rights. You set the budget, she negotiates every rate inside it, and half waits on your approval.

Best forAd-ready content for paid social
Performance% of sales

Affiliate

Creators earn commission on what they actually sell, through their own links and codes. Pay for outcomes, not deliverables.

Best forProducts you know convert

Not sure which fits? Tell her the goal and the budget — structuring the deal is her job.

Brands running her

The people who stopped chasing creators.

“Nothing has come back for a compliance rewrite since we started. In beauty, that is not a small thing.”

RKRina KapoorLumen Skincare

“We used to budget for videos we would never end up running. That line has basically gone.”

TOTom OseiFold Coffee

“Our last launch went out with creator content on day one, and nobody on the team lost a week to it.”

MBMarta BoldriniTenda Home

Questions, answered.

Stop chasing creators. Start approving.

Send her the brief. A vetted shortlist comes back in minutes. Then you pick the creators and approve the content — everything else gets done and chased, and you only pay in full for work you approve.

Launch campaign